BUSINESS THINKING. CONNECTED EXPERTISE.

Connected expertise.
Business growth.

Strategy, marketing, technology and investments. One group, bringing together the right people and capabilities to move businesses forward.

Friendz GroupBETTER TOGETHER

Start with business goals, identify opportunities and connect planning with execution.

₪1B+

Annual e-commerce sales for clients

AI in action

Pioneering adoption and implementation, across our group and for our clients.

Business with purpose

Growing together. Contributing to society.

01 / THE GROUP

Stronger, together.

We believe business results start with a broader perspective. Our group connects specialist companies, people who make things happen and forward-looking strategy. Each company brings its own strengths. Together, they open up new possibilities.

Friendz Group
Expertise+Connection=Growth

02 / OUR CAPABILITIES

From business strategy to real-world results.

Understanding the business. Connecting expertise. Building a path to growth.

Strategy & growth

Start with business goals, identify opportunities and connect planning with execution.

Business thinking · Planning · Growth

Marketing, media & commerce

Creative, media, affiliates and content working together to generate leads and sales.

Performance · E-commerce · Creative

Technology & AI

Connect systems, data and automation to real business needs.

AI · Automation · Data

Investments & ventures

We invest in and acquire companies in marketing, advertising, technology and complementary fields that align with the group’s strategy. By connecting people, companies and capabilities, we expand our activity, develop business opportunities and build shared, long-term growth.

Investments · Acquisitions · Partnerships · Business development

03 / OUR COMPANIES

Distinct expertise. Collective strength.

Companies, brands and businesses connecting marketing, technology, content and entrepreneurship.

Marketing & media

Impression

ROI-driven advertising, from strategy to results

Impression is an ROI-driven advertising agency: every initiative starts with a business objective and is assessed by its contribution to results. The agency works across the entire marketing funnel and across digital and offline advertising, from strategy and go-to-market planning through creative and media to conversion and customer retention.

More about the company

By connecting business thinking, planning, execution and data analysis, Impression builds campaigns in which each stage supports the next. Ongoing measurement and optimisation focus on improving effectiveness and return on advertising investment.

Marketing & media

Fresh

Real estate marketing

Fresh is an advertising agency specialising in real estate marketing. It develops strategies and marketing programmes around each project, its prospective buyers and the decisions involved in purchasing a property.

More about the company

Services include branding, design, creative, media and social media management, alongside landing pages and minisites. By combining online and offline advertising, Fresh creates a consistent identity for a project and supports the audience’s journey from initial awareness to enquiry.

Marketing & media

ClickOn

Performance-based affiliate marketing

ClickOn is an affiliate marketing network operating in performance advertising since 2009. It connects advertisers seeking enquiries and sales with website owners and publishers that reach relevant audiences.

More about the company

Its activity focuses on generating leads and matching advertising sources to business objectives. The network serves sectors including insurance, finance, education and real estate, providing a shared framework for advertisers and publishers to run affiliate campaigns.

Marketing & media

SO Digital

Digital strategy, SEO & media

SO Digital is a digital marketing company formed in 2022 through the merger of Splash and OptiWise. It works with B2B and B2C businesses and brands, combining strategic planning with the management of digital activity.

More about the company

Capabilities include SEO, paid advertising, content and creative, social media and lead generation. Alongside measurement and optimisation, the company addresses visibility in AI-powered search and adapts marketing activity to the changing ways customers find information and make decisions.

Marketing & media

WeSell

Affiliate-driven e-commerce growth

WeSell is an affiliate marketing network for e-commerce stores, built around commissions on completed, approved sales. It connects merchants with affiliates and publishers that promote products and refer customers to purchase.

More about the company

The platform tracks the journey from click to order, with reporting and sales attribution. Merchants define conversion rules and commissions, while affiliates receive links and campaign materials. This creates a sales channel whose performance can be measured against actual orders.

Technology

iCreate

Technology powering marketing

iCreate develops a Marketing Cloud platform for businesses, advertisers and agencies. Its no-code tools let teams build landing pages, minisites, surveys, digital magazines and pop-ups, bringing digital activity into one workspace.

More about the company

Alongside content and page creation, the platform offers real-time analytics, audience segmentation and personalisation. CRM integrations and automated email, SMS and WhatsApp journeys help connect campaigns with customer communications and the follow-up of enquiries.

Technology

Ray Networks

Technology

Ray Networks is a development and technology company serving major clients in Israel. Its work connects technology development with the needs of organisations and businesses.

More about the company

The company is preparing to reveal a new area of activity soon. Further details will be shared here when it launches.

Content & community

YMAG

Branded content in collaboration with ynet

YMAG is a magazine and commercial content platform in collaboration with ynet, featuring articles on business, consumer topics, real estate and other areas. It gives brands a format for presenting stories, information and messages through editorial-style content.

More about the company

Its activity connects content with marketing: explaining a subject in context, introducing a business or product and helping readers explore information before a decision.

Content & community

מנהלי שיווק מצייצים

Israel’s marketing community

Marketing Managers Tweet is a professional marketing and advertising community founded in 2015. It connects people across the industry to exchange knowledge, discuss professional questions and develop collaborations.

More about the company

Alongside the community, its website publishes news, campaign analysis, guides, podcasts and job opportunities. The activity helps marketing professionals follow developments, learn from peers and discover people and ideas from related fields.

Content & community

InvestMaster

Content & marketing for investment sectors

InvestMaster is a content platform covering real estate, investments, finance and capital markets. It publishes articles and information about topics, trends and projects for readers exploring these areas.

More about the company

The platform combines editorial and commercial content, offering space to explain information in greater depth and context.

Technology · Marketing & media · Ventures & businesses

לוי יצחק

A partnership in digital, technology & media

Friendz Group partners with Levi Itzhak through a jointly owned company that leads the digital activity. Its scope includes digitising the price guide, the app, digital product development and media activity.

More about the company

The partnership brings together Levi Itzhak’s expertise and information with the group’s technology, marketing and business capabilities to develop accessible digital services and grow the joint business.

Technology

CarDNA

Vehicle history for informed decisions

CarDNA is a digital vehicle-history platform developed in collaboration with Levi Itzhak. It brings together information for used-car buyers and sellers, including previous ownership, accidents reported to insurers, recorded depreciation, mileage, pledges and liens, alongside the Levi Itzhak price guide.

More about the company

The platform combines information from multiple sources into a readable report, delivered by email and available in a personal account. It helps users understand a vehicle’s background and identify issues to investigate before a transaction. The report complements a physical vehicle inspection; it does not replace one.

Technology

FOS

The operating system for the next generation of advertising, marketing and technology

FOS is an operating system for advertising, marketing and technology, bringing people and intelligent agents into one shared working environment. It connects human strategy and creativity with analysis, automation and execution to accelerate work and turn ideas into business results.

More about the company

From briefs and creative work through media and client collaboration to data and business management, FOS connects the work in one continuous flow. People set the direction and make decisions; agents analyze data, identify opportunities and move tasks forward within their assigned permissions and autonomy. Together, they provide the foundation for a new way of working: more connected, faster and focused on results.

04 / TECHNOLOGY & AI

The future is already at work.

We pioneer AI adoption and implementation within our companies and in our work with clients. Connecting technology to business thinking, everyday processes and the people who use it.

Artificial intelligence. Human insight.

01

Across the group

Bringing AI tools and new workflows into our group companies.

02

Alongside our clients

Connecting AI capabilities to business challenges and marketing workflows.

03

With our people

Technology opens possibilities. Human thinking and experience give it direction.

05 / OUR CLIENTS

In good company.

Brands and organisations that have worked with our group companies.

06 / OUR PEOPLE

It starts with people.

Leaders and partners with experience, curiosity and the drive to make things happen.

Yossi Oz

Founder & Group Leader

Yossi Oz

Yossi Oz founded friendz+ in 2006 and leads the group’s business activities. He manages the group and its investments, shaping a strategy that connects marketing, advertising, technology and entrepreneurship. His work focuses on developing the companies, identifying business opportunities and connecting people, expertise and capabilities. With a view of the group as a collective force, Yossi works to translate these connections into business growth and results for clients.

Partners

Omri Gonen

Omri Gonen

Shavit Gefen

Shavit Gefen

Tal Spivak

Tal Spivak

Alon Tzipory

Alon Tzipory

Ronen Bar

Ronen Bar

07 / BEYOND BUSINESS

Good for business. Good for society.

Our name reflects how we work. Alongside our business activity, we contribute and take part in initiatives for the wider community. Human connections, care and responsibility are part of the group we are building.

People first

Lasting relationships start with listening, trust and care.

Giving back

Alongside business growth, involvement and contribution to society.

LET’S CONNECT

What can we grow together?

A business challenge, an idea or an opportunity to work together? We’d love to meet.

All website content is available with essential cookies only. You can change your choice at any time.

Essential — always active

Security and remembering this choice.

About cookies · Privacy policy

Make yourself comfortable.

Display adjustments are saved only on your device.

Accessibility statement and contact