Strategy & growth
Start with business goals, identify opportunities and connect planning with execution.
BUSINESS THINKING. CONNECTED EXPERTISE.
Strategy, marketing, technology and investments. One group, bringing together the right people and capabilities to move businesses forward.
Start with business goals, identify opportunities and connect planning with execution.
Creative, media, affiliates and content working together to generate leads and sales.
Connect systems, data and automation to real business needs.
We invest in and acquire companies in marketing, advertising, technology and complementary fields that align with the group’s strategy. By connecting people, companies and capabilities, we expand our activity, develop business opportunities and build shared, long-term growth.
Annual e-commerce sales for clients
Pioneering adoption and implementation, across our group and for our clients.
Growing together. Contributing to society.
01 / THE GROUP
We believe business results start with a broader perspective. Our group connects specialist companies, people who make things happen and forward-looking strategy. Each company brings its own strengths. Together, they open up new possibilities.
02 / OUR CAPABILITIES
Understanding the business. Connecting expertise. Building a path to growth.
Start with business goals, identify opportunities and connect planning with execution.
Creative, media, affiliates and content working together to generate leads and sales.
Connect systems, data and automation to real business needs.
We invest in and acquire companies in marketing, advertising, technology and complementary fields that align with the group’s strategy. By connecting people, companies and capabilities, we expand our activity, develop business opportunities and build shared, long-term growth.
03 / OUR COMPANIES
Companies, brands and businesses connecting marketing, technology, content and entrepreneurship.
ROI-driven advertising, from strategy to results
Impression is an ROI-driven advertising agency: every initiative starts with a business objective and is assessed by its contribution to results. The agency works across the entire marketing funnel and across digital and offline advertising, from strategy and go-to-market planning through creative and media to conversion and customer retention.
Real estate marketing
Fresh is an advertising agency specialising in real estate marketing. It develops strategies and marketing programmes around each project, its prospective buyers and the decisions involved in purchasing a property.
Performance-based affiliate marketing
ClickOn is an affiliate marketing network operating in performance advertising since 2009. It connects advertisers seeking enquiries and sales with website owners and publishers that reach relevant audiences.
Digital strategy, SEO & media
SO Digital is a digital marketing company formed in 2022 through the merger of Splash and OptiWise. It works with B2B and B2C businesses and brands, combining strategic planning with the management of digital activity.
Affiliate-driven e-commerce growth
WeSell is an affiliate marketing network for e-commerce stores, built around commissions on completed, approved sales. It connects merchants with affiliates and publishers that promote products and refer customers to purchase.
Technology powering marketing
iCreate develops a Marketing Cloud platform for businesses, advertisers and agencies. Its no-code tools let teams build landing pages, minisites, surveys, digital magazines and pop-ups, bringing digital activity into one workspace.
Technology
Ray Networks is a development and technology company serving major clients in Israel. Its work connects technology development with the needs of organisations and businesses.
Branded content in collaboration with ynet
YMAG is a magazine and commercial content platform in collaboration with ynet, featuring articles on business, consumer topics, real estate and other areas. It gives brands a format for presenting stories, information and messages through editorial-style content.
Israel’s marketing community
Marketing Managers Tweet is a professional marketing and advertising community founded in 2015. It connects people across the industry to exchange knowledge, discuss professional questions and develop collaborations.
Content & marketing for investment sectors
InvestMaster is a content platform covering real estate, investments, finance and capital markets. It publishes articles and information about topics, trends and projects for readers exploring these areas.
A partnership in digital, technology & media
Friendz Group partners with Levi Itzhak through a jointly owned company that leads the digital activity. Its scope includes digitising the price guide, the app, digital product development and media activity.
Vehicle history for informed decisions
CarDNA is a digital vehicle-history platform developed in collaboration with Levi Itzhak. It brings together information for used-car buyers and sellers, including previous ownership, accidents reported to insurers, recorded depreciation, mileage, pledges and liens, alongside the Levi Itzhak price guide.
The operating system for the next generation of advertising, marketing and technology
FOS is an operating system for advertising, marketing and technology, bringing people and intelligent agents into one shared working environment. It connects human strategy and creativity with analysis, automation and execution to accelerate work and turn ideas into business results.
No companies in this area yet.
04 / TECHNOLOGY & AI
We pioneer AI adoption and implementation within our companies and in our work with clients. Connecting technology to business thinking, everyday processes and the people who use it.
Artificial intelligence. Human insight.
Bringing AI tools and new workflows into our group companies.
Connecting AI capabilities to business challenges and marketing workflows.
Technology opens possibilities. Human thinking and experience give it direction.
05 / OUR CLIENTS
Brands and organisations that have worked with our group companies.
06 / OUR PEOPLE
Leaders and partners with experience, curiosity and the drive to make things happen.

Founder & Group Leader
Yossi Oz founded in 2006 and leads the group’s business activities. He manages the group and its investments, shaping a strategy that connects marketing, advertising, technology and entrepreneurship.
His work focuses on developing the companies, identifying business opportunities and connecting people, expertise and capabilities. With a view of the group as a collective force, Yossi works to translate these connections into business growth and results for clients.





07 / BEYOND BUSINESS
Our name reflects how we work. Alongside our business activity, we contribute and take part in initiatives for the wider community. Human connections, care and responsibility are part of the group we are building.
Lasting relationships start with listening, trust and care.
Alongside business growth, involvement and contribution to society.
LET’S CONNECT
A business challenge, an idea or an opportunity to work together? We’d love to meet.
Israel